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Want to know why your social media tactics are not working? In this blog, you are going to know about the top social media analytics tools available in the market. Social media marketing is just more than just posting content on social media platforms. To make your hard work into a productive one, you need to understand the insight of your audiences and the overall performance. All these help you to bring a positive return on investment (ROI). 


What is Social Media Analytics?


Social Media Analytics is the complete process of get-togethering and understanding the audience data through different platforms and using them for your own social media marketing campaign to make it better. 


Why Track Social Media Analytics?


Social media managers help you gain more information about the social media analytics from understanding the audiences to creating campaigns.

With social media analytics you can easily:

  • Customize your campaigns according the audience
  • How to target Audience of new segment 
  • Improve user engagement
  • More Conversions
  • Inspire customer loyalty

It allows you to make better decisions for your social media platforms campaigns, and helps you to understand the audiences better.


How do you Track Social Media Analytics?


Most social media platforms have an analytics tool built in them like Instagram Insights or Facebook’s Meta Business Suite. As these tools are important for analyzing platform-particular data, social media analytics tool are also important and the best way to track social media data 

These tools allow you to track data of different social media platforms at one place. Save your time from going to different platforms to track their individual data. It connects you to your social media accounts and funnels at one place.


8 Best Social Media Analytics Tools For Marketers


There are many social media analytics tools for marketers to get insights and track data. If you’re just starting in these fields then these options make you feel very overwhelmed. Here, we provide you with the top 8 best social media analytics tools for marketers and businesses in 2024.

  • Hootsuite Analytics
  • Sprout Social
  • Google Analytics
  • Buffer Analyze
  • Brandwatch
  • Quintly
  • Socialbakers
  • Talkwalker

If you have a small or large business, these tools meet the requirements of each business. 


1. Hootsuite Analytics


Hootsuite is a very popular platform in social media management, as well as its analytics tool. It provides extensive data on your social media performance on your different social media platforms. With the help of a custom report, you can easily track the important metrics like engagement follower and performance of the post. Moreover, it has the ability to schedule posts and manage more than one account, making it an all rounder tool for any social media manager.


Key Features:


  • Custom and Complete reports
  • Cross-platform analytics
  • Real-time data Monitoring
  • Competitor Analysis


2. Sprout Social


Sprout Social is also another tool that provides deep analytics and social listening abilities. Easy to use interface and the complete reporting make it the best choice for the small and large businesses. It provides demographics of your audiences, metrics of their engagement and productiveness of your social media campaigns. Additionally, its listening tool ability helps you to understand the brand sentiments and also about the topics which are trending.


Key Features:


  • Complete audience insights
  • Engagement and performance reports
  • Social listening and sentiment analysis
  • Competitor benchmarking


3. Google Analytics


Very Famous for website analysis, Google Analytics also gives valuable social media insights. After making a complete social media calendar and tracking referral traffic, you can easily get to know the result of your social media platforms on the website. It also helps you to understand the social media platforms that are helping your website to get the traffic and the conversions.  


Key Features:


  • Social media referral tracking
  • Conversion tracking and goal setting
  • Complete traffic analysis
  • Integration with other Google tools


4. Buffer Analyze


Buffer Analyze is a complete analytics tool from the maker of Buffer. Buffer is a very popular social media scheduling app. From focusing on the insights to improving the overall social media tactics, you can easily track key metrics like engagement rate reach and follower growth. It provides you a visually appealing report that you can easily share with your team and clients.


Key Features:


  • Simple and intuitive interface
  • In-depth engagement metrics
  • Visual reporting
  • Cross-platform analysis


5. Brandwatch


When it comes to a powerful social media analytics tool list, Brandwatch is always ranked high on that list. It provides complete data on brand mentions, sentiment analysis, and audience insights. Its AI-analytics help you to identify the trends and measure the campaigns performance and monitor competitors. With Complete features, it is the best choice for those who are looking to maintain the data-driven insights for strategic planning. 


Key Features:


  • High Level sentiment analysis
  • Complete audience demographics
  • Trend identification
  • Competitor monitoring


6. Quintly


Quintly is a high-tech social media analytics tool that meets requirements of businesses of all sizes. From in-depth analytics of different social media platforms, it gives you better understanding about the performance and plans of action against the competitors and also gives the option to make custom reports. Its versatility and data driven capabilities make it a favorite choice for the social media managers. 


Key Features:


  • Custom dashboards and reports
  • Cross-platform performance tracking
  • Competitor benchmarking
  • In-depth data visualization


7. Socialbakers


With a strong focus on analytics and AI-driven insights, Socialbakers gives a complete suite of tools for social media management. From audience analysis, and content recommendations, it helps you to better the performance metrics and improve your social media strategy.It also contains social listening tools to monitor brand mentions and sentiment across different platforms.


Key Features:


  • AI-driven content recommendations
  • Audience and performance analysis
  • Social listening and sentiment tracking
  • Competitor analysis


8. Talkwalker


With the listening and powerful social media analytics tool, Talk walker is well known for its real-time monitoring capabilities. It helps you to gain insights about the brand mentions and the trending topics. It’s visual dashboard and complete reports make it better known and share insights. Also, its ability to monitor different types of media including social, news and blogs to get a better complete view of your brand’s online presence


Key Features:


  • Real-time monitoring and alerts
  • Sentiment analysis and trend tracking
  • Visual reporting and dashboards
  • Multi-channel media monitoring




After choosing the right social media analytics tool, it helps you to improve your ability to know and improve your social media hardwork. Whether you have a small or large business, these are going to meet your needs.  If you are looking for someone who knows better to use these tools, then Ventus Digital social media specialists help you simplify and strengthen your social media analytics efforts by pulling key insights from multiple platforms and storing them in one place. 




Q. Which social media management tool has the best analytics?

  • Hootsuite Analytics
  • Sprout Social
  • Google Analytics
  • Buffer Analyze
  • Brandwatch
  • Quintly
  • Socialbakers
  • Talkwalker

Q. What are social media analytical tools?

Social media analytics tools are websites and applications that track and assess the performance of social media content. After publishing posts from business profiles, you can access the tools and review quantifiable metrics for engagement.

Q. What are the most important social media analytics?

The Important areas of social media analytics are:

  • performance metrics
  • audience demographics
  • competitor insights
  • paid ad results
  • influencer impact 
  • brand sentiment.