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Website Design
Detailed Case Study

www.thebigchillonline.com

The Big Chill

About the big chill

In 2000, TBC opened its doors as a specialty ice cream & desserts café, serving premium quality American ice cream, cakes and desserts.
We pride ourselves in being able to provide a happy, homely environment for guests, serving outrageously delicious home-style food in a warm and friendly atmosphere. A varied and extensive menu coupled with consistently high quality of food ensures an overall superb dining experience and a loyal clientèle.

We aim to be the favourite and preferred choice for customers for casual dining in any locale and to maintain abiding links with the community

Project goals

Modernization

Create a contemporary and visually appealing website that showcases Nihao Logistics as an innovative and cutting-edge technology partner.

User Experience

Design an intuitive and user-friendly interface that enables visitors to easily navigate through services, case studies, and resources.

Responsive Design

Develop a responsive website that works seamlessly across various devices and screen sizes.

Content Organization

Improve the presentation of services, case studies, and blog posts to help visitors find relevant information quickly.

Design approach

Design Approach

Visual Identity

We began by revamping the visual identity of the website. The color scheme was updated with vibrant red and modern grays to convey professionalism and innovation. Bold typography was chosen to enhance readability and create a contemporary aesthetic.

User-Centric Navigation

We restructured the navigation menu to be more intuitive. Services were categorized by verticals using a mega menu so users can find information efficiently.

Responsive Design

To ensure a consistent user experience across devices, we adopted a mobile-first approach. The design was optimized for various screen sizes, from desktop monitors to smartphones.

Services Showcase

Each service offering was given its dedicated page with detailed information, benefits, and relevant case studies. This allowed potential clients to better understand the value proposition and expertise of The Big Chill.

Strong Calls to Action

Throughout the website, strategically placed calls to action encouraged visitors to contact the company for inquiries, consultations, or to request more information.

Wireframe plan & design

Conclusion

Conclusion

This web design case study exemplifies how a thoughtful and user-centered approach can transform an outdated website into a dynamic, engaging platform that effectively communicates a company’s strengths and capabilities. The collaboration between our design team and The Big Chill resulted in a visually appealing, easy-to-navigate website that contributed to increased engagement, lead generation, and overall brand perception.

Behind the scene case studies

A must read, if you want a professional website

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